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From the cult styles of the past such as the Butterfly to the sheik, sophisticated styles of tomorrow, Prada have their finger on the pulse of sunglasses fashion. Taking note of the current fashion trends from the fashion houses of Paris, Prada have designed a stunning array of designer sunglasses for the new season that are classic, retro and slightly edgy. Forties designs have had an impact this year with bold designs that frame the face, whilst the classic oval shapes remain prominent and very popular. Subtle branding means the brand has become even more popular in recent years seeing huge growth amongst the trendy thirty to forty age groups that demand a quality product and a refined fashion that can stand the test of time.